Please find the following references and before/after examples of Interrobang’s work.
References
Work Examples
Archetype | Rebranding and Marketing Collateral Design
Interrobang worked closely with Archetype’s marketing and leadership teams for a complete revisioning of their brand. Archetype helps companies leverage their data to improve decision making across leadership, infrastructure, and investment. Interrobang provided brand strategy development, logo and brand identity development, and rollout to key collateral including website, eBook design, presentation and proposal templates, social media images and print materials.
Original Logo.
New Logo.
Nova Natural | Rebranding, Website and Catalog Design
Nova Natural Toys came to us with a very specific brand Evolution request: the new owners had inherited a logo that did not reproduce well but they wanted to keep the basic design. After seeing the evolution of their existing logo, they asked what Revolution might look like—what would we do if we had free reign.
Original Logo
Evolution 1 | Simplified the barn to make it readable and reproducible and kept the original font.
Evolution 2 | The barn was dropped and artwork was substituted for the 'o' in Nova.
Revolution | A completely new brand direction. Chosen solution.
Sub-branding solutions for various planned divisions of the company.
Autumn Harp | Rebranding, Print and Digital Collateral
Autumn Harp, a cosmetics manufacturer in Essex VT, needed a new identity that reflected who they had become, and that was appropriately targeted to their key audiences. The company felt that their old branding was improperly targeted and holding them back but they also felt connected to the heritage it embodied.
Interrobang worked closely with Autumn Harp’s marketing team and key leadership to gain an understanding of where and how their brand should evolve. The new brand retained characteristics of the previous branding while updating the overall look-and-feel. The result is a brand identity that is in alignment with their work and their clients’ interests and differentiates from the competition.
Original Logo.
Chosen Solution.
Squarespace Website Examples
Dovetail Designs | Prevent Child Abuse Vermont | Snipe Ireland Soaps